Learn, Share & Grow Together

Social integration is a learning process that involves looking closely at your operations and impacts, exploring best practices, engaging stakeholders, setting goals and measuring performance to help you achieve more strategic and sustainable operations.

Business professionals have to do more than simply write a cheque, send out a tweet or publish a report to satisfy the interests of their customers and conscience; they must consistently learn, engage and be accountable for their products and processes in terms of how their decision-making and operations affect society, the economy and the environment.

 Social Integration Advantages

• Easier recruiting & improved retention
• Increased productivity
• Reduced operating costs
• Increased market share and revenue
• Reduced risk

Videos:

 Ray Anderson, Interface

• The business logic of sustainability

Michael Porter, Harvard Business School

• Why business can be good at solving social problems

Harish Manwani, Unilever

• Profit’s not always the point

Steve Howard, IKEA

• Let’s go all-in on selling sustainability

 Websites:

Business for Social Responsibility

Buy Smart Network

Canadian Business for Social Responsibility

David Suzuki Foundation

Pembina Institute

Smart Growth BC

World Business Council for Sustainable Development

 Books:

Cannibals With Forks (John Elkington)

 Corporate Social Opportunity (David Grayson and Adrian Hodges)

 The Ecology of Commerce (Paul Hawken)

 The Green Economy (Michael Jacobs)

 Natural Capitalism (Paul Hawken, Amory Lovins, L. Hunter Lovins)

 The NEXT Sustainability Wave: Building Boardroom Buy-In (Bob Willard)

 The Triple Bottom Line (Andrew W. Savitz)

Resource Kits:

Desjardins, Guide for a GREEN office

Industry Canada, CSR: An Implementation Guide for Canadian Business

Sigma Guidelines